Advisory & Coaching Services

Via Advisory Services, we work with the CEO and executive team over several months to transform operating processes. Following an in-depth assessment, we take a hands-on approach; guiding implementation, leading seminars, 1:1 and group meetings, documentation, tools, and more.
Via Executive Coaching, we meet 1:1 each week with a CXO to provide timely solutions and advice. The CXO sets the agenda and we work through whatever issues are most pressing for them, drawing from our experience at Amazon and our (now) advising CXOs.

We enable CEOs to build an Invention Machine.

Any company can build an invention machine like Amazon. It is not a mystical cult but rather a set of principles combined with five scalable repeatable processes. We teach and advise how to implement each component of the machine:


Amazon Leadership Principles

Leadership Principles
with teeth
Operation Planning And Control

Organizing
Separable Single
Threaded Teams
New Initiative Planning

New Product Innovation Working Backwards
PR/FAQ Metrics
Bar Raiser Hiring

Hiring
Bar Raiser
Amazon Narrative

Communicating
Narratives
Discover Input Metrics

Metrics
Measuring Inputs
not Outputs

We are operators at heart

We have both been on journeys that start with a small team and an idea and end with a successful large organization that creates products millions of customers love. It’s an exhilarating journey filled with unexpected challenges. It’s fun and it’s hard! We know what it takes and like to help others embarking on similar journeys.

We are hands-on

Bill & Colin (not a team of new MBAs) directly coach, teach and advise leaders on how to successfully implement new processes and stay involved throughout the change management process and beyond.

We deliver results not a slide deck

Our deliverable is not a slide deck with fancy graphics and a slick presentation. We enable your company successfully implement multiple new processes that will change and improve how your company builds products, reviews data, makes decisions, and achieves operating objectives.

If this sounds interesting to you, drop us a note and let’s find a time to connect via Zoom.

Reach out to Colin & Bill

Learn the insights, stories, and secrets from inside Amazon.

Colin and Bill are Senior Advisors to CEOs at select companies ranging from Series A to Public, B2B, B2C, tech and non-tech. We help leaders apply the proven principles and processes which were developed at Amazon.

Our sweet spot is advising companies that have found product market fit, and whose revenue and headcount are more than doubling annually. These kinds of companies face the same challenges that we faced countless times at Amazon. Amazon developed unconventional solutions and processes to address these challenges which are now proven and will scale to hundreds of billions of revenue, and hundreds of thousands of employees around the world.
We enable CEOs to build an Invention Machine. Any company can build an invention machine like Amazon. It is not a mystical cult but rather a set of principles combined with five scalable repeatable processes. We teach and advise how to implement each component of the machine:

Our sweet spot is advising companies that have found product market fit, and whose revenue and headcount are more than doubling annually. These kinds of companies face the same challenges that we faced countless times at Amazon. Amazon developed unconventional solutions and processes to address these challenges which are now proven and will scale to hundreds of billions of revenue, and hundreds of thousands of employees around the world.
Join our email list for news, insights and more.
Thank you! Your submission has been received!
Oops! Something went wrong. Please refresh and try again.