Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. They both held important leadership roles at critical moments in the company’s history that they’ve translated into interesting stories and lessons for readers. I even plan to use it as a reference myself.
Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon’s success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You’ll want to have your highlighter ready and keep this book close at hand for quick reference
Jeff Bezos once told me that unlike Google or Apple, “Amazon doesn’t have one big advantage, so we have to braid a rope out of many small advantages.” Amazon has demonstrated again and again that success doesn’t result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business.
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