Read the International Bestseller

Working Backwards is a practical guidebook and a corporate narrative, filled with in-the-room recollections of what it means to “Be Amazonian.”  It describes how Amazon’s success and scale was not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and processes. If you want a practical,comprehensive answer to “How does Amazon work?”, this book is for you. Buy a single book for yourself or place a bulk order for your organization.

Courses

Input Metrics Mastery

This course will help you achieve a deep understanding of input metrics. Learn how to identify, measure and analyze input metrics, conduct an effective Weekly Business Review (WBR) and use the Weekly Business Review Reporting Tool.

Operating Plan Mastery

In this course you will learn how to implement annual planning and control mechanisms in your company and how to enable every team member to write effective annual operating plans and monthly business reviews.

Bar Raiser Hiring Mastery

Bar Raiser is a scalable , repeatable process for hiring leaders who will thrive in your company's culture and contribute to its long-term success. This course yeached you how to understand the Bar Raiser process, and how to implement it in your organization.

Working Backwards PR FAQ Mastery

This course guides you through the process created by Amazon to ideate, iterate and build customer-focused products, and services. Learn how to write great PR FAQs and master this process.

Business Narratives Mastery

In this course, you will learn why Amazon switched to narratives, how the Narrative process works, and how to write and read narratives to make higher-quality decisions in your company.

INVENTION MACHINE

Any company can build an invention machine like Amazon. It is not a mystical cult but rather a set of principles combined with five scalable repeatable processes. We teach and advise how to implement each component of the machine:

THE AMAZON INVENTION MACHINE

Change is hard. We can help.

Online Learning

Online Learning

Build a better understanding of Amazon's business practices that took them from startup to a trillion dollar company with courses including hours of training from Colin and Bill and powerful resources to help you start incorporating these methods into your own business. Start leaning online today.

Advisory Services

Work directly with Colin or Bill to enable process transformation in your company. Following an in-depth assessment, we work closely with your team to guide your new process implementation, lead seminars, 1:1 and group meetings, documentation, tools, and more. We have developed materials and tools for your organization to clarify how to implement these battle-tested processes.

Speaking Events

Colin and Bill deliver engaging keynote speeches offering a combination of practical tools that leaders can apply to their company, as well as stories and examples from their day-to-day work with Jeff Bezos and the senior leadership team at Amazon.

Executive Coaching

We meet weekly with CXOs to provide coaching and advice. We can discuss anything and everything in Working Backwards and much more. Based on our experience at Amazon and our work advising CXOs like you, we provide practical, actionable advice to enable you to address any challenge.

Join the Waitlist for This Upcoming Course

Join the Waitlist for This Upcoming Course

Join the Waitlist for This Upcoming Course