Here is a sample Weekly Business Review (WBR) for a business-to-consumer e-commerce company. The data is automatically generated, fictional data. However, the format is typical of an Amazon-style WBR Report. The report starts with the output metrics and then walks through the customer experience journey by department: Customer Service, Demand Generation (Marketing), website/app customer experience, retail customer experience, fulfillment, and transportation. The WBR Report ends with a data dictionary. Done right, a company can review this data in a one-hour meeting.

The report was generated using the free, open source WBR App.